SUCCESS STORY: KINGSTON GLASS STUDIO & GALLERY

When glass smiths work, it is more like magic than art. They can take a fragile material and manipulate it with heat and air to transform it into something beautiful. The process itself is ancient and has been practiced for centuries, but glass artists can also tease out contemporary works of beauty. Glass-blowing is nothing short of amazing to watch – and this is exactly what Mariel Waddell invites guests of the Kingston Glass Studio & Gallery to do.

Ms. Waddell is originally from Trinidad and came to Canada as an international student to study art. She attended Sheridan College, where she realized that she loved the challenge and rewards of hands-on, three-dimensional work. She entered the Crafts and Designs Program as a Ceramics major and used an elective to try glass-blowing. It was fortunate that she did; she fell in love with the medium, its flexibility, and its possibility. She changed majors and jumped into glass-blowing, where she has been happily creating works of art ever since.

So what does an art student with no business background do after college? Open a business of course! The previous owner of Kingston Glass Studio & Gallery was interested in selling, and Mariel and partner Alexi Hunter were interested in buying. Though they had no business experience, they recognized the incredible potential amid the thriving art movement in Kingston.

Mariel and Alexi came on as part owners six years ago, and have been running it themselves for the past three years. At first, it was difficult as the artists had to tackle the nuts and bolts of running a business. Though there were a lot of learning curves, Mariel had unwavering support from family and KEDCO. In fact, Mariel still utilizes the connections and contacts she made while working with KEDCO.

Kingston Glass Studio & Gallery is a community-centric business; they teach classes, have live demonstrations, and offer exciting community events. In one event, children can design their own pattern for a paperweight. The glass artists melt the colors into glass and capture their design in a beautiful memento of their trip to the studio. Another event allows children (and adults) to push their hands into sand; the artists then pour glass into the imprint to capture the unique print. In this way, everyone from week-old babies to adults can participate in the glass-blowing process.

Mariel and Alexi plan on bringing the gallery and studio together, hiring other staff, and expanding. They also plan to continue offering high quality, exciting shows and reaching out to the Kingston community with interesting events and stunning art.

Visit the Kingston Glass Studio & Gallery for Urban Manipulation – an art exhibit running March 17th – June 15th and during Art After Dark Thurs. May 24th

Do your customers use your business enough?

You’re a business. You know what your company has to offer. But how well can you communicate it to your customers?

Communicating your business so that potential customers are converted into unwaveringly loyal customers is just one way copywriters help you sell more. But copywritten web pages and brochures are only a first step to customers using your business more. You also need to sell yourself in every day communications. Here are some copywriter’s tips for getting customers to use your business more.

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Loving The Numbers

By: Quang Bui, Motherbook Digital Memories

http://www.motherbook.ca/index.html

As an entrepreneur, you have to learn to love the numbers, or at least get to know them a little.  This is what I learnt while attending a Marketing/Finance workshop at KEDCO last month.  Rebecca Darling of The Entrepreneurship Centre, and Michael Darling of Queen’s University expertly cut through what it means to start your own business and how using finance can help new entrepreneurs like myself realize that there’s not  a single clearly defined method to earning a business income.

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Why and How Storyboarding Makes Your Website A Better Sales Tool

Storyboard = planning the content for each page and sub-page of your website, based on information your customers want, and what you want them to do on the site.
As website copywriters, we have many clients in Toronto and Melbourne that tell us that they are redesigning their website but have decided to just ‘tweak’ their content. This is not a good idea. Planning is essential. Getting to the root of your U.S.P (unique sales proposition) and understanding the benefits of your business is important.

“Independent Contractors vs. Employees: the Distinction and Why it Matters”

By: Connie Carrillo,  Certified Human Resources Professional (CHRP)
www.hrontarget.com

This is further to my workshop “Independent Contractors vs. Employees: the Distinction and why it Matters,” held Thursday, April 20, 2012.  During the workshop, many of you asked questions.  Below are seven questions, and the corresponding answers. Please review these responses carefully, because some of the questions are complex and worthy of the research I carried on subsequent to the workshop. 

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Review #1 of a Good Website (Online Content Writing, SEO, Interlinking)

As a website copywriter in Toronto, Canada and Melbourne, Australia, we go through hundreds of websites a month.

Content writing is essential for a business to build rapport with clients online.

One question businesses always ask us during our business workshops and when writing for them, is what does a good website look like using our knowledge of copywriting techniques? So we have decided to start reviewing good websites in the hopes it will help other businesses improve their website content.

Is your website content grabbing all the business you can?
What Online content must appear on your company website?

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